Trista Busch

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The Goods

Big Read Branding System

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Overview

The Big Read is a program of the National Endowment for the Arts, designed to revitalize the role of literature in American culture and to encourage citizens to read for pleasure and enlightenment in Knoxville, Tennessee. This project was a branding and awareness campaign for the book “Their Eyes Were Watching God” by Zora Neale Hurston.

Highlights

Large Scale Inkjet Print
Matte Finish
Vector Illustration of Graphics

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